Kelly talked to us about designing for lifestyle. Great speaker, very engaging and interesting. I felt the content of the speech, while good, lacked structure or focus. Not sure where she was leading us or if she was just taking us for a ride. Still very good.
We can’t just ask users what they want, a few centuries ago people would’ve asked for stronger faster horses, they didn’t know to ask for the car.
Organisations profiled:
*Apple
*Google
*JetBlue
*TiVo
Very personable experiences. They’re personality driven.
Ok, so lets look into/at lifestyle oriented research. What can we learn? Focus groups just tell us what we *might* do. Key difference from the real world.
Know your audience, get out there. Get out there and understand what your customers actually think.
