It’s now only about 24 hours before WWDC kicks off and the two major themes emerging pre-keynote are that announcements will centre on software (no hardware), and Apple’s cloud services offering; iCloud.
It’s unique Apple that have let it be known that iCloud will be presented and I wonder if it’s partially to allay the disappoint of no new iPhone.
But if I had to make a single prediction on iCloud it would be less about the actual services included and more about its value. My guess would be that it matches MobileMe – in that it’s an Apple service I’ve never found convincing enough, value-wise, to sign up for.
For £60/year you get a service that almost matches what I currently receive for free from a combination of Google and Dropbox.
24 hours and counting.
