Umamiblog

written by john lewis

American Obesity Task Force

aotf.jpg The ticking time-bomb that is the obesity epidemic, sigh… Check out this delightful (and skinny) website for the American Obesity Task Force. The website serves two purposes, the first is to reinforce the viral campaign with the video paced front and center on the page. The second purpose is to link people to information should they want to know more. I love how the website hasn’t tried to be anything more than that. Brilliant.

The video is more than a little bizarre on first view – what do you think?

Posted in: Advertising, Life

LEAVE A COMMENT:




Comments:

You can follow any responses to this entry through the RSS feed.