Umamiblog

written by john lewis

Random thoughts from SFO

This is probably the earliest I have ever turned up to an airport, ever, so I have some time to kill and hopefully an opportunity to try and make sense of my thoughts from the last week. As I type, someone nearby is listening to my iTunes library – I wish I could see what songs they’re listening to.

San Fran rocks. Period. There appears to be far less homeless people than what I remember as a kid in the early 90s. Would be interested to know if that’s just my memory or the truth. I had forgotten how cheap food can be also – although I’m feeling fairly toxic and a few pounds heavier as a result.

WiFi is available everywhere. It’s great. Even better when you have a WiFi enabled device like the iPod Touch. I’m very interested to see what features I end up using the most. So far, using Safari for email has been a lifesaver.

TechCrunch was a blast. Met some very cool people and lots and lots and lots of money – and it makes me want to move here. Now. Can a Kiwi company actually be successful without moving here? I don’t think so.

That said, Silicon Valley has little originality. Most presentations from TechCrunch were companies that were taking an existing process and making it better, or faster, or easier. There were few ideas that were trying to fundamentally change things. Don’t get me wrong – they’re really smart people, some of them will make a lot of money and their users will thank them for making their own lives easier. Operating from 10,000 miles away in a land full of sheep might not be such a bad thing.

People are unable to tear themselves away from their iPhones/Smackberries, etc. That said, having cell networks that support the efficient use of those devices is a major plus. Did you know iPhones, when you have a couple hundred in a room, all try to find the WiFi and thus crash it?

The Apple Store was a life-changing experience in terms of thinking about brands, tech, and how they can relate to and involve people. This was a massive highlight for me.

Yes, the coffee was shit – can’t have been going to the right places. Good coffee must exist somewhere.
Tequila shots don’t exist – they come in glasses and are hazardous. Proceed with caution.

Hammer was cool – Steven was lucky enough to get a photo with him. I had an absolute ball with Mr APHH ripping around the city and the conference with him.

Kawasaki is funny and a genius. Telling Xobni: “That’s a dumbass name. I hope you didn’t pay for it. If I was your investor I’d shoot you.”

Meeting people that burned through $50million during the last boom and are back for more (and investors are willing) blows my mind. Meeting other business and tech celebs was crazy but thats probably more to do with being a Kiwi and so far away than anything else.

The companies I liked the most were seldom liked by others. Kerpoof, for instance, was brilliant (or so I thought) and was aimed purely at kids to be creative online. WooMe was another where I thought “Cool!” – but others were less impressed than I was.

I’m humbled by the response at TC, online, and back home to Ponoko appearing at TC. Amazing. Engadget crushed our blog, not to mention Ars Technica, Boing Boing, Read/Write Web, etc. It blows my mind. A little gutted I didn’t bump into Peter Griffin at the conference.

Being told by a Kiwi millionaire to “forget about the f…ing Govt” was humbling and has made me think hard about my perspective on myself and NZ.

Oh, and I can’t forget… I’m need to send some Curiously Strong Mints to the people at Ink Comms.

Customs coming into the States wasn’t as bad as I thought it might be. We’ll see what it’s like on the way out in a few hours.

Posted in: Travel, Work

Comments

There are 5 responses to Random thoughts from SFO

Rowan Simpson
Sunday, 23rd September 2007 4:56 pm

Yup, I love Kerpoof too. It definitely gets the vote from the TC40 from our 3yo.

Congratulations on the trip. There will be lots of people back here in Wellington looking forward to hearing the stories and learning from your experience.

Skinny
Sunday, 23rd September 2007 8:35 pm

Hey John…sounds like you had a great trip. I agree with your comments about everyone doing the same thing, and the lack of change. I logged on to the Tech Crunch website and proceeded to work my way through the links to all these ground breaking businesses only to give up after about the 10th – I was so surprised to see ‘another’ online photo repository with a ‘different’ way of viewing the images…like you say, the same ideas but with variations on delivery.

Nevertheless, I’m sure you weeded out the gems. How about setting up an evening and sharing your thoughts and experiences?

P.S Why do all these companies insist on trading names that look like bad txt messages? Or am I too old…birthday today actually…demograph 35-50 :-(

Skinny
Sunday, 23rd September 2007 8:43 pm

Me again – I just had a play with Kerpoof…very cute!

Johnny-johnny
Monday, 24th September 2007 1:28 pm

Cheers Rowan. As usual I’m very happy to talk ;) Just need to find someone who’ll listen.

Skinny: Would love to. When is good?

It’s interesting to hear you both talk about Kerpoof. I’d love to watch some kids use the site and see if they get a kick out of it. To me there are two big ticks for that kind of service.

1. It’s not “sexy” so a lot of people will dismiss it or stay away from it.

2. There is actually a market for it. Parents *actually* buy software/programs/services for their kids if they know they’re getting quality. Better than just responding with “Advertising” when asked what your business model is…

Skinny
Monday, 24th September 2007 2:51 pm

You should organise a ‘public’ meeting – I’m sure you’d fill a room with more than 50+ people…

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