written by john lewis

Work Category Archive

It was designed that way

NZ Legislation shifts file-sharing from bittorrent to tunnels:

The Internet interprets censorship as damage and routes around it. Legislation will never be able to keep up with technical innovation.

What happens when you change the law and the market can’t/won’t/isn’t offering an easier solution.

Posted in: NZ, Web

Chrome breaks 20%

Interesting to see Chrome break 20% market share, mostly by eating into IE, but also a fraction of Firefox.

Certainly is my browser of choice.

Posted in: Browsers, Web

Hooked on

Om Malik, for GigaOM:

Have you heard of If you haven’t, then let me tell you that it is cool, and might represent where the web is going.

Right now, I couldn’t agree more. Super simple, super addictive, and super social. The Lame / Awesome dial is especially awesome.

Posted in: Music, Technology, Web

Introducing AcornHq

A couple of months ago I left my position at Ponoko, handing over to the highly capable Josh (aka Mr Judkins). It was quite emotional leaving Ponoko, *sniff*. We were in Argentina at the time and Sarah suggested it would be a good idea to take a couple of months off once we got to London.

“And do what exactly?” I said.

“Whatever you want!” came the rather apt reply…

I got to chew on that chestnut while we continued traveling around Argie. The two big reaffirmations for were: 1) I love the web, still… and 2) I love to create. Then I had an idea I knew I wanted to work on followed by another and another.

So here’s the first, AcornHq:


AcornHq is, in a sentence, a carbon offset site for iPod and iPhone users.

At the very core the idea was to promote more environmentally responsible gadget ownership. To start with this means we provide an easy way for people to offset the carbon associated with their iPod or iPhone.

We all love our iPods and iPhones but they do have a very real cost to the environment. Carbon is emitted when your iPod is manufactured, when your iPod is transported from the factory to you, and when you use power to recharge your iPod. How that power is generated to recharge your iPod also has a huge impact. Think hydro vs. coal…

So you come to AcornHq and join a tree by purchasing a leaf, for US$3.50. Once all the leaves on that tree have been taken, we plant a tree in the South Island to offset those iPods. Trees being most excellent at extracting and absorbing atmospheric carbon dioxide.

You can then place your tree on your website and watch it fill up with leaves as more people join it. Also, when the trees we plant reach the end of their life, the plan is for any timber produced by the trees to go into community housing projects.

This is just the start and I’m quite excited about everything else to follow but do have a look and let me know what you think!

A big public thank you to my lovely wifey for helping me wrap my brain around this idea and asking the hard but essential questions. Thanks to Olmec Sinclair too for his hard work which has ultimately allowed me to realise this idea.

This is the first of (what I hope will be) three or four wee projects you’ll see from me in the next couple of months.

P.S. Argentina has to be one of the most insanely great countries in the world, you really should go visit. It’s a total Lovemark for me – hope to go back to live one day.

Posted in: Apple, Environment, Web, Work

Web 2.0 presso breaks the 100k mark

About two years ago, Intergen, gave me an opportunity to create a Web 2.0 focused presentation:

I presented it in Auckland, Wellington, & Christchurch as part of Intergen’s Twilight seminars as well as a Brightstar conference in Auckland. It was a lot of fun and I thoroughly enjoyed it.

I uploaded the slides to Slideshare to create an easy way to share them around. I noticed after a few weeks it was getting a consistent amount of views – something that has continued for 2 years now having just now recorded it’s 100,000th view!

I think it’s probably the most popular piece of media I’ve personally produced. Next goal: 1,000,000!

Posted in: Presentations, Web, Work

Being a community manager

A few months ago I had the pleasure of being interviewed by Simon Young for his iJumpTV podcast. A few weeks ago Simon put the interview up:

This was my first interview and it was a lot of fun to do. Watching it was quite a bit tougher – I think some media training wouldn’t go amiss…

If you haven’t checked out the iJump podcast you really should. It going to be a great record of online Kiwi’s years down the track. And if you need help making sense of social media talk to Simon and Marie!

Update: this is the quote/slide from Heather Champ I referred to. (Hattip Sue)

Posted in: Life, Presentations, Work


agave.jpg As a community manager one thing you never have a shortage of is email. It forms a huge part of my average day.

So by extension I get to see a lot of away/out-of-office messages. This one I received just this week and it’s my absolute favorite:

Subject: He’s gone, real gone

Body: Hi! I’m on a humanitarian mission to rid the vacation resorts in and around Tulum, Mexico of cell phones and Tequila.

I should be returning to the world of the working somewhere around September 19th.

If you need to get in touch with me, I suggest carrier pigeons or a hand-written note in a bottle, dropped in the gulf of Mexico. I will likely not be responsive to anyone who is not offering me some sort of appropriate beverage in person until I return.

Cheers, and safe travels to all.

Totally going to plaigarise that the next time I need an away message…

Posted in: Life, Work

P is for placement

Snapped this at the airport a while ago. Found right next to the AirNZ check-in counters, it’s a good example of thoughtful placement.


Smaller text reads: “Most of our clients are based in Wellington, so that’s where you’ll spend most of your time.”

Nice work Equinox (shame about your website though…).

Posted in: Advertising

Death of a sign up form

Sign up forms really do need to die. And yet its such an ingrained part of our thinking and practice with websites, both as users and as webbies. This certainly isn’t a new topic but it’s a great one to think about because it can have such a huge impact on our users’ experience.

One of the better articles you can read on this subject is an excerpt posted on A List Apart from LukeW’s semi-recent book: Web Form Design: Filling in the Blanks. I have to quote the opening paragraph:

I’ll just come out and say this: sign-up forms must die. [You've] stumbled upon or been recommended to a web service. You arrive eager to dive in and start engaging and what’s the first thing that greets you? A form.

The simple question is why does your service need to know information like your birthday or last name to allow you to post a video or start a blog or to play a game or whatever? Why not allow your users to get stuck in, see the value of using your service, and only ask for the info when it is needed to advance the task or experience?

One of the best examples I’ve seen of this recently was Posterous. Consider their homepage:


I love the: “Skip it! No setup or signup”. Posterous is seriously cool – it can even tie in with your blog to make it super simple to email anything to your blog. Give it a go now, just email:

As soon as you start thinking about how gradual engagement could work for your service you’ll start to feel like you’ve been freed from some kind of web-oppressor. We’re working on something really neat at Ponoko (launch is very close) following these rules. I can’t wait.

A big thanks to Jeffrey for helping make me passionate about the use and abuse of forms.

Posted in: Design, Web, Work

Lifting your laptop in style


I was surprised and chuffed to see my groovy Stiletto Laptop Stand get a quick review on CNet by Michelle Thatcher:

It’s bad enough that my vacation’s over, but the sudden withdrawal of natural materials is really bringing me down. Which is why the wooden Stiletto laptop stand spoke to me…

The basic design idea, or brief, came from my father who wanted some laptop stands for his mobile computer suite. We spent the better part of a weekend designing and cutting out prototypes (5 in total) before we arrived at the finished and perfected result.

It’s another great example of what’s possible with Ponoko. Not only can we help you create a truly original and personal piece but we can help expose it to the rest of the world. Brilliant.

I can’t work without mine now and I’m slowly converting the others in the office. If anyone would like one of these stands, let me know, I’ll give you a special Umamiblog discount. :)

Update:  And another quick review on PopGadget – “The Stiletto is a laptop stand with style”

Posted in: Design, Web, Work

T-shirt t-short: Itself review

Imagine it’s lunch-time. You’re sitting at your desk stuffing your face with some kind of nutrition-less processed snack and you think to yourself: “Ooh, I better check my bank balance”.

Trawling through your credit card transactions, buried between Hell Pizza and numerous iTunes charges, you see:

80000 TANITIM ILETISIM ISTANBUL (27.06 Turkish Lira)

Simultaneous thoughts of “Oh crap” & “WTF!?” rush through your brain. Followed immediately by: “How’d they get my credit card? I better ring the bank, reverse the charge, and get a new card…”

itself.gifThen suddenly you remember. Could TANITIM ILETISIM ISTANBUL be Itself, that cute t-shirt site you bought a t-shirt from last week? A quick email to their support team answered my question in the positive. Phew.

The review:


The good
Itself is a well designed site that is clean and visually appealing. The checkout process is easy to complete and they’ve definitely thought about most of the interactions users are going to have with them and worked to make them simple. Given how much Threadless has led the charge in this area it’s not surprising to see others follow.

I do like the t-shirts they offer and the fact they’ve limited it to only a handful of designs. Itself’s shipping costs to NZ were quite reasonable and they definitely out perform Threadless when it comes to packaging – beautiful in comparison. Their comms and support are also very good – for instance they don’t charge you until your t-shirt has been shipped.

The bad
The whole credit card charging scenario I went through above is a major let down for Itself. I felt they weren’t upfront about being a Turkish company or what I could expect to see on my credit card bill. I just don’t understand why companies don’t charge with their brand name!?

It’s not an issue about Itself being Turkish, the problem is purely that my expectations are that when I order a t-shirt in US Dollars from a .com English language website, then I’m going to expect to see a US-based charge. Not an Istanbul charge in Turkish Lira with a name I don’t recognise! Seriously Itself has no idea how close they came to having the transaction reversed/canceled.

The t-shirts themselves are ok – but they’re the kind of t-shirts that only look good on people who go to the gym. A lot. (If you’re one of those people then this won’t be a bad thing…) This is purely a style call. :)

Here’s the actual t-shirt I bought. Love the simplicity quote so had to have the tee:


Wee note: Part of the reason I’m posting this is in case anyone else has the same freak-out when seeing their credit card and Google’s the charge name. If that’s you, do leave a comment…

Posted in: Design, Rants, Web

Woah Mozy, WTF?

When I still worked at Intergen, Trey put me onto Mozy. It’s an insanely-great online backup tool. It works on a PC or a Mac, it works in the background with minimal fuss, keeps the different versions of your files, is very lightweight, and has a very generous free account.

I love it. It has saved my bacon while I’ve been working on Ponoko more than a couple of times.

Today, as a Mozy user, I received their May newsletter (don’t think we’ve seen one at all before…). A big part of my role at Ponoko is email marketing so I pay a lot of attention to what others are doing. Below is the “lead” story in their newsletter:


First thought: WTF was he thinking!? I’m almost speechless beyond that…

It has nothing to do with their product (which is awesome) and manages to insult Americans, Canadians, Quebecois, hockey supporters, and probably his staff as well.

Then again, had he not insulted all those people I could probably guarantee I wouldn’t be blogging about his newsletter or his company or his product.

What do you think? Insanely stupid or insanely smart?

Posted in: Advertising, Rants, Web