Snapped this at the airport a while ago. Found right next to the AirNZ check-in counters, it’s a good example of thoughtful placement.

Smaller text reads: “Most of our clients are based in Wellington, so that’s where you’ll spend most of your time.”
Nice work Equinox (shame about your website though…).










COMMENTS
There are One Response to P is for placement
October 2nd, 2008 9:57 pm
Ouch! Would hit me where it hurt!