Umamiblog

written by john lewis

P is for placement

Snapped this at the airport a while ago. Found right next to the AirNZ check-in counters, it’s a good example of thoughtful placement.

equinox.jpg

Smaller text reads: “Most of our clients are based in Wellington, so that’s where you’ll spend most of your time.”

Nice work Equinox (shame about your website though…).

Posted in: Advertising

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There is one response to P is for placement

Robin
Thursday, 2nd October 2008 9:57 pm

Ouch! Would hit me where it hurt!

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