written by john lewis

Woah Mozy, WTF?

When I still worked at Intergen, Trey put me onto Mozy. It’s an insanely-great online backup tool. It works on a PC or a Mac, it works in the background with minimal fuss, keeps the different versions of your files, is very lightweight, and has a very generous free account.

I love it. It has saved my bacon while I’ve been working on Ponoko more than a couple of times.

Today, as a Mozy user, I received their May newsletter (don’t think we’ve seen one at all before…). A big part of my role at Ponoko is email marketing so I pay a lot of attention to what others are doing. Below is the “lead” story in their newsletter:


First thought: WTF was he thinking!? I’m almost speechless beyond that…

It has nothing to do with their product (which is awesome) and manages to insult Americans, Canadians, Quebecois, hockey supporters, and probably his staff as well.

Then again, had he not insulted all those people I could probably guarantee I wouldn’t be blogging about his newsletter or his company or his product.

What do you think? Insanely stupid or insanely smart?

Posted in: Advertising, Rants, Web


There are 5 responses to Woah Mozy, WTF?

Monday, 5th May 2008 12:30 pm

I thought taking the p*$$ out of Canada was something of a national sport in the US, so in context of an American (as he states at the top), this was pretty funny. I am assuming he went to Canada on a sales exercise, so it may have been better not to publish.

Bruce Sterling
Monday, 5th May 2008 1:44 pm

Those remarks about Montreal are sarcastically hilarious. This Coates guy is clearly a multitalented individual. I must learn more about him.

Tuesday, 6th May 2008 8:20 am

I think for an American it’s a great achievement to know that Canada is actually a different country from the USA. Putting that into the email newsletter gives him a chance to show off his intelligence! So great move. I think I’ll check Mozy out.

Monday, 12th May 2008 11:50 pm

You got a comment from someone from Wired Mag, so I think Coates and you were insanely smart!

Reminds me of a line from the Simpsons where Homer didn’t know where Canada was: “There are so many countries down there…”

Philip Fierlinger
Thursday, 15th May 2008 10:07 pm

Uhhh…you answered your own question, didn’t you? It’s remarkable. And funny. And personable. With a pinch of controversy.

Job. Well. Done.

PS. I use and LOVE Mozy too.



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