written by john lewis

Mythbusting above the fold

I wish I had this article on blasting the myth of the fold earlier. I think it’ll be useful to anyone working in services and gets that common request from clients to cram all the “important” stuff on the page above the fold.

The next great frontier in web page design has to be bottom of the page. You’ve done your job and the user scrolled all the way to the bottom of the page because they were so engaged with your content. Now what? Is a footer really all we can offer them?
- Milissa Tarquini on Blasting the Myth of the Fold

Now I just need a similar article for why you don’t want a liquid design for your website. (No, its not wasted space, it’s called design.)

Posted in: Design, Rants, Web, Work


There are 2 responses to Mythbusting above the fold

Thursday, 26th July 2007 10:46 am

you know, in typography the white space determines the legibility and visual hierarchy of the text/content.

liquid layouts are typographical disasters! line lengths are far longer than any respectable line of text should be.

it makes it look like leaky poo.

Thursday, 26th July 2007 11:36 am

Couldn’t agree more…



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